Every day we go to stores for groceries, where we buy clothing once a month. On vacation we fly by airplanes of various airlines. Now almost all network companies have their loyalty program to regular customers, as well as to attract new customers. Pay attention to that every time you stop at the gas station or go to the supermarket on the corner for a jar of beer to you the cashier will necessarily ask the question: "Is there a card? No? "Be sure to offer it for free. In some stores they are offered for a small fee. And everything for what, in order for you to come to them again, because now you save points, which you can then pay for the goods, or get a substantial discount. As a result, the thirst for freebies leads us again and again to the same store, often despite the fact,
What does this lead to? Each company has its own independent loyalty program and a system of discounts. And it is quite natural who will give his points to a competitor. Because of this, customers experience certain problems. Namely, attachment to a particular network of stores. Those who are "independent" take a loyalty card from each company, in every store. As a result, a whole stack accumulates, which leads to confusion and confusion. Plus, as in the saying: "you can not sit on two chairs", ie it is impossible to fully use the discounts of several chain stores / companies.
And what if you come up with a network - an alliance of companies that will combine stores, gas stations and others. Such an example already exists. Airlines partially solved this problem by joining alliances. But this is usually done at the international level for various reasons, and first of all for combining the route network and arranging convenient connections of flights. As a consequence, attract more passengers. They, in turn, get the opportunity to buy a single ticket right away to the final destination and through registration of luggage. Ie at the airport of transplantation you do not need to receive, and then on new to hand over luggage and receive a boarding pass, you will receive immediately for all flights at the airport of departure. Plus, the warranty in case of abnormal situations, leading to a delay or cancellation of the flight in one of the flight section. As a result, the right to either full compensation or reissue of the ticket for another flight. Bonuses you receive in full for all the sections of the flight, despite the fact that you were flying to the airport of docking by one company, and then another. The main condition - the entry of both companies into one alliance or one of the companies is a subsidiary of another. Examples of such alliances are Skyteam (which includes Aeroflot, Air France, KLM, etc.), Oneworld (S7, Qatar, Emirates, British airlines, etc.).
Air alliances have recently gone further, they conclude contracts with hotels, bureau and even perfume shops. When you order from them, you also get your miles.
As I said, subsidiaries are being established, as a rule, to expand the air transportation network within the country. As for example a / to Russia and Aeroflot or Emirates and Fly Dubai.
Let's move on to Blockbuster technology. Recently, in 2018, the company Blockonomics, which creates the same platform for combining the bonus programs of various companies. As I said, this will be a global decentralized platform, which will be used to manage cumulative points through loyalty programs.
Before I tell you how the platform works, I'll tell you about the token that is created by the developers of the platform. It's called BCK Coin. Before July 31, Blockonomics conducts pre-sale of tokens. If you purchase during this period, you will receive 20% more tokens from the purchase amount. The cost of one token is $ 0.016.
And now how will the site work?
On the site, all loyalty programs of those companies with which Blockonomics will conclude a contract will be merged. Suppose you bought the goods in the supermarket, you are credited to the card points. On the site you will be able to exchange these points for VSK tokens, and then on them to purchase miles of some airline. Or, without any problems, transfer tokens to your friends.
Coin VSK has its advantages. First. This is the absence of any commissions when using coins. You get bonuses for using coins. Get discounts when buying add-ons and services on the websites of blockonomics.co and affiliate stores.
And now let's sum up. Above, I gave an example of how the merger of airlines and third-party organizations into alliances has created convenience for its customers. But all the same, the conditions on which we take advantage of the benefits of one company at the expense of another are very limited and do not provide full opportunities. The creation of such an "alliance" on the blockbuster will give new prospects both for companies and for ordinary users. After all, the unification of companies into a single alliance will give a new impetus to development.
From below I give links to the technical document and the official website of the company:
Technical paper https://ico.blockonomics.co/docs/Blockonomics_Whitepaper.pdf
Author of the article : erwin_ibrahim
ETH : 0x347A7A7dB223A23774375EFfB6b6e96c5Ac64C1c
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